Lessons learned, tips, tricks, and secrets we just can't keep.

4 Lessons From Hard Times

Business Tips from the Brink Hard times often call for soul-searching, and in the last two quarters we’ve had a glimpse at what hard times look like. Hopefully the lessons we’ve learned during our dry spell can offer everyone some benefit – each of our partners has contributed his insights below.   ‘Always Be Selling.’ – by Peter Dolan, President… Read more »

Three Forbearance Lessons For Contemporary Business-Folk

MBIN1404_B01_02 Modern men and women desirous of increased commerce have been swindled. Those seduced by digital gewgaws and the fashions of modernity demand a challenge. The principles of sound business practice have too long been subsumed by four-eyed charlatans spouting nonsense about intangibles. Herewith do I present to my fellows in mercantilism an unholy trinity to… Read more »

Make Your Web Better Episode 01: Social Media

A Video Series Highlighting Tips For A Better Web Service When we find something that makes our web life better, we cheer. Then, we share it with you. In this episode of our new web video series “Make Your Web Better” we’re talking social media. In this case, one of my favorite apps for planning posts to social media – Buffer. If you prefer to… Read more »

3 Tips For Writing A Great Video Script

Video Scripts are instructions If you’re reading this, you’re probably a good writer. And with these 3 tips for writing a great video script, you’ll be able to translate those ace writing chops into scripting skills that will help your audience, your production partners, and your bottom line. 1. Good video scripts meet the audience where they are. Meeting… Read more »

The 1 Thing You Need in a Web Developer

blog_Communication_03 When you’re out looking for a web developer, many articles will tell you to look at things like a portfolio, coding techniques, years of experience, cost (obviously), but there’s one thing that most of these articles simply don’t stress enough: COMMUNICATION. Your website represents your brand to the world. It’s your baby, and you want… Read more »

Be Mine – The Perils of Modern Love And Finding a Web Developer

MB_ValentinesDay2014_Header Have you ever had to hire an outside vendor to execute an important project?  It can be frustrating searching through a crowded, often underwhelming marketplace to find someone of value. And if it’s a subject matter with which you’re not familiar?  You’re still on the line when it comes to budget and performance, so the whole… Read more »

Changes to Web, Changes to Your Website?

Change Your Domain Name, Change Your Life “It’s happening – the biggest change to the Internet since its inception” -Akram Atallah – president, Internet Corporation for Assigned Names and Numbers – Generic Domains Division So What Is ‘It’ That’s Happening? The end of the ‘.com’ era.  Well, it’s less an end than an evolution, but still, ‘it’ is a pretty big deal…. Read more »

3 Subconscious Signals Your Web Design Is Sending

What Signs Does Your Design Send? You never get a second chance to make a first impression. In the digital space, where the competition is only a click away, this old chestnut is especially true. But your web site sends signals to your audience beyond that first impression. We’ve discussed in a previous post the importance of decorum, that is, looking… Read more »

Good Business, Bad Design: A Modern Marketing Parable

Your website should represent your value proposition visually You have created a well-developed business plan.  You have turned that fundamental data into an intellectual appeal to your customers.  You have created a marketing strategy that clearly states the benefits and value of your product or service.  You are finally ready to turn on the machine and when you do…nothing.  The translation of value… Read more »

Design (Quality) + Info (Reliable) = Trust = Sales

011514-BLOG-Design_info-Trust2 Design, while fundamentally essential, is an often underestimated and under-appreciated element of communication. Many companies do not pay enough attention to how design affects their perceived image, brand, or if you will, “emotional storefront” to their clients, customers, or even business associates and partners. Have you visited a website for a potential client or partner… Read more »