by Andy Rostad | Oct 11, 2013 | Awesome Sauce
Videos Get Action. You want action. Specifically, you want someone else to take action – whether to make a purchase, endorse a proposal, choose a side, or laugh out loud. We are impulsive creatures, and our impulses to act are guided by emotions. For example, on...
by Andy Rostad | Oct 2, 2013 | How-Tos, Make A Video
For many of you looking to make a video, the ideal agency partner will take full responsibility for creating the final product without the need for much oversight. For those of you who are just beginning to add video to your marketing playbook, and are learning about...
by Peter Dolan | Sep 16, 2013 | Awesome Sauce
Boutique (bo͞oˈtēk) – noun – Any small, exclusive business offering customized service: “Our marketing is handled by a new Chicago-based boutique called Media Beyond.” Media Beyond has done work for organizations of varying sizes, from small...
by Andy Rostad | Sep 12, 2013 | Awesome Sauce, Make A Video
Welcome back to the ongoing series – ‘Make a Video’ wherein I try to break down the best way to go about making a marketing video with professional support. The advice I’m offering here has been earned – during my 7 years with ‘The...
by Andy Rostad | Aug 23, 2013 | Awesome Sauce, Make A Video
Last time we talked about pre-visualization and how to plan for your shots and framing. That’ll come in handy as we discuss personnel considerations of actually capturing footage in this installment of our ongoing series, “Make A Video.” Your Team....
by Peter Dolan | Aug 22, 2013 | Awesome Sauce
Customer service is a vital part of any business strategy, as I’ve outlined in a previous post. This situation applies in face-to-face settings as much as on the phone or electronically. You’re probably thinking, “Of course it does.” I hope you...
by Andy Rostad | Aug 16, 2013 | Awesome Sauce, Make A Video
Last time we talked about the importance of outlining and scripting your video before you ever pick up a camera. Along those lines, it can be super-helpful to engage in some pre-visualization of your video. Today we’re going to talk about the kinds of...
by Andy Rostad | Aug 7, 2013 | Awesome Sauce, Make A Video
Last time we talked about the questions you need to ask yourself when you want to make a video. Now that we’ve got that settled, let’s go about this in a thoughtful way. We’re going to talk about creating a content outline and a script for your video...
by Peter Dolan | Jul 24, 2013 | Awesome Sauce
What kind of career do you want? It’s one thing to be an oarsman, keeping the ship moving. But it’s another to be charting the course, especially in unfriendly waters. If we were to broadly divide the working mindset into two different types of careers,...
by Media Beyond | Jul 9, 2013 | Edit Better, How-Tos
Hello again, this is your friendly neighborhood Junior Editor with some tips on how to speed up your editing and increase your accuracy all at the same time. In my previous posts I touched on the importance of editing faster and discussed how keyboard shortcuts are a...