“It’s happening – the biggest change to the Internet since its inception” -Akram Atallah – president, Internet Corporation for Assigned Names and Numbers – Generic Domains Division So What Is ‘It’ That’s Happening? The end of the ‘.com’ era. Well, it’s less an end than an evolution, but still, ‘it’ is a pretty big […]
You have created a well-developed business plan. You have turned that fundamental data into an intellectual appeal to your customers. You have created a marketing strategy that clearly states the benefits and value of your product or service. You are finally ready to turn on the machine and when you do…nothing. The translation of value […]
People seem hesitant to embrace videos for their marketing, yet they are more than willing to watch them. Below are 5 myths about video that I hear most frequently. I’m pleased to debunk these myths for you and hope it will inspire you to add more video to your strategic marketing plan. 1) Too time […]
1) It’s Fast. A video can deliver a complex message much faster than any other medium. In a 30-60-second video you can make a strong pitch to your target market that paints a picture of your unique value proposition. This can be featured on the front page of your website, displayed or “embedded” in the […]
So, ancient Roman Cicero, who was kind of a perv, was also a spectacular speaker; moreover, he was an excellent persuader. With a prodigious ability to entertain and manipulate his audience, Cicero seemed to effortlessly massage them over to join his position. This is also the hidden secret dream of every marketer…or at least it […]
FORCE is the IMPACT on your audience What’s the effect your website, campaign, or brand have on your target audience? It’s the impact or force that they are met with when they arrive at your message for the first time. If you leave the description of your entire e-health billing solution software business to one page the force […]
Well, here we are on a blog, talking about blogging. If it wasn’t effective, we wouldn’t be here right? Whatever path you took to get to this blog (and regardless of your opinion of it) you’re here, and that’s the point. Nobody seems to be able to talk about the effectiveness and importance of […]
