Video Strategy and Impact
Between the boutique agencies and the gig-sters we see a need for something else.
You need to win business, not awards.
And you want more than ‘just a video’, you need impact –
something that gets you closer to your goals.
Our offerings are just right.
Marketing Bundle
Like a movie, you need a main attraction, plus eye-catching trailers and some teasers to bring people in.
That’s the idea behind the marketing bundle – big and small videos working together to generate awareness.
Main Attraction
Teaser Example
Sales Bundle
Helping sales requires a more educational approach.
You’ve already got their attention and started the conversation,
Here we use short-ish videos to demonstrate, differentiate, and convince.
These can be part of an in-person presentation, sent-ahead, or left-behind.
HP Luzon Sales Example
Honeywell SPM Flex Sales Example
Customer Service Bundle
We’ll create a handful of of short videos to enhance and support your customers’ experience.
Loyalty comes naturally when videos make using your product or service easier or more valuable
BW Clip Customer Service Video
Intellidox Support Video Example
Prefer E-Mail? Drop Us A Line.
The Theory
Keep reading to learn why we do what we do, and how it will generate – that’s right – impact!
Strategy
Before we get rolling on any video, we know we have to roll up our sleeves. We make a plan side by side – to build awareness with our Marketing Bundle, close faster with our Sales Bundle, or give a better product experience with our Customer Service Bundle (custom pathways are possible too). Then we plan the support for your videos and how to build your audience with included extras like ‘Keyword Cluster’ reports, Buyer’s journey ‘Moment Maps,’ and Video SEO.
Videos
When it’s time to hit record, the groundwork will already be done. We built our process to keep things simple and effective – so you’ll get a bundle of videos, – all aimed right at meeting your goals – all from up to two days of filming.
Impact: Publish & Measure
We’re down for a red-carpet premiere if that’s your thing – but we measure our success by yours. So we stick with you after delivery to publish, test, measure, and track the metrics that mean success to you. That way we know when it’s time to party.
